VTMNTS

From the innovative minds behind VETEMENTS comes VTMNTS, an accessible ready-to-wear label that shed its vowels along with all preconceived notions of luxury streetwear. In 2021, founder Guram Gvasalia created the Zurich-based offshoot brand as a more profound exploration of practical clothing, drawing influence from sophisticated and modern utilitarian silhouettes. Relaxed, expertly tailored fits pair with playful graphic prints, in which traditional logos are replaced by barcodes—a VTMNTS signature. With its offering of subversive essentials, VTMNTS proposes a more creative future for contemporary menswear.